Why Imagery Sells
Imagery sells because it increases consumer engagement. Visual content catches the attention of your customers. Also, some people are more inclined to notice a company when it includes visual images and text. If your business's target market is more visual, then adding pictures or illustrations is the best way to tempt people to buy what you're selling.
In most cases, it's ideal to use both visual images and reading material. That way, your product will appeal to more types of consumers. Imagery attracts those who scan advertisements, pictures, and text to understand if they are interested in your products. Photographs are a powerful way to show your customers who you are and what you stand for. Use them to tell people why the product that you're offering is the best option.
Pictures are a simple way to explain your business's history. They also allow you to share information about your understanding and expertise in the market. With photos, you can prove that you are embracing new trends and the latest techniques. For instance, if you sell sneakers and your target consumer groups are teens and young adults, you'll want to post pictures of people in these age groups wearing them while doing fun and exciting things.
Encourage your customers to share pictures of your products or services while using them. When they do, it will help you build credibility. It also helps you find ways to improve on what you're selling. You may even come across things that customers like about your product or service that you haven't thought to focus on, which means that you'll gain access to different ways to market or promote what you sell.
Social media is another way to create engagement. Share a pic on your favorite social media site and ask your audience to leave a comment. You can do this by highlighting a few of your company's workers. Then, encourage your audience to guess something about them. For instance, ask them to guess who has the most tattoos or a high school athlete.
Promoting contests is a wonderful way to bring attention to your company. Contests increase traffic for you, and one of your customers wins something, which is sure to make them happy.
Embracing social media will help you with referral traffic. Shareaholic conducted a study about social media sites. It determined that Pinterest produces more referral traffic than YouTube, LinkedIn, and even Google+. The key is to take pictures and post content that makes your company and products stand out from the competition. This will not only increase your profits but will also help establish your brand.