You’re proud of your company. You like your team. But does the world view you in the same way? In the age of social media, online shopping, and web-based commerce, appearance is everything. In less than 10 seconds, a customer or client forms an opinion of you. In 1/10 of a second, they’ll decide if you’re trustworthy. In five seconds, they evaluate your charisma. Naturally, you might wonder how your company’s image compares. Could you be losing valuable business opportunities or clients?
1. Consider Your Brand Image
Having a recognizable brand image is vital. Essentially, brand image is your business’s face to the world. It takes just seconds to form a first impression of someone – and corporations, too. So what creates a favorable impression, you wonder? It starts with a uniform appearance, which you can achieve with business headshots in Los Angeles. Even if you already have employee photos posted online, they may need an update to improve your brand’s image. If you can say “yes” to the following situations, it is probably time to update your “About Us” page to strengthen your company’s identity.
2. Your Profiles are Old
People change. Brands change. Experts say that professional headshots should be updated every five years at most. Current headshots show the most accurate representation of your employees. They also reflect modern trends. Similarly, your business can evolve in that time period, too. If you’ve updated your logo, consider asking employees to wear matching shirts reflecting that change.
3. An Employee Left
One of the biggest mistakes companies make is to leave descriptions or photos on their website or social media page with employees who no longer work there. Before you (or anyone else) forgets, this information should be deleted right after a person leaves.
4. There’s no Consistency
Humans are creatures of habit. We like consistency and routine. Naturally, one of the fundamental aspects of building brand trust is having a consistent, predictable, and reliable appearance. Maybe you have headshots on your website already, but they don’t have the same backgrounds, lighting, or styles. The best headshots in Los Angeles will create the uniformity and quality that’s missing in your headshots.
5. They’re Out of Character
You might think you have a great headshot already. It’s also current. So why get a new one? If you’ve recently switched companies or career trajectories, it may be time to update your professional headshot. A headshot that was fitting for your tax law career, for instance, may not be appropriate for your new career as an interior designer. Having professional headshots can be a great asset to your business. But if they’re old or ill-fitting, they can harm your company’s image instead. If you think it’s time for a change, call on Capturely for quality business headshots in and around Los Angeles.