Youโre proud of your company. You like your team. But does the world view you in the same way? In the age of social media, online shopping, and web-based commerce, appearance is everything. In less than 10 seconds, a customer or client forms an opinion of you. In 1/10 of a second, theyโll decide if youโre trustworthy. In five seconds, they evaluate your charisma. Naturally, you might wonder how your companyโs image compares. Could you be losing valuable business opportunities or clients?
1. Consider Your Brand Image
Having a recognizable brand image is vital. Essentially, brand image is your businessโs face to the world. It takes just seconds to form a first impression of someone โ and corporations, too. So what creates a favorable impression, you wonder? It starts with a uniform appearance, which you can achieve with business headshots in Los Angeles. Even if you already have employee photos posted online, they may need an update to improve your brandโs image. If you can say โyesโ to the following situations, it is probably time to update your โAbout Usโ page to strengthen your companyโs identity.
2. Your Profiles are Old
People change. Brands change. Experts say that professional headshots should be updated every five years at most. Current headshots show the most accurate representation of your employees. They also reflect modern trends. Similarly, your business can evolve in that time period, too. If youโve updated your logo, consider asking employees to wear matching shirts reflecting that change.
3. An Employee Left
One of the biggest mistakes companies make is to leave descriptions or photos on their website or social media page with employees who no longer work there. Before you (or anyone else) forgets, this information should be deleted right after a person leaves.
4. Thereโs no Consistency
Humans are creatures of habit. We like consistency and routine. Naturally, one of the fundamental aspects of building brand trust is having a consistent, predictable, and reliable appearance. Maybe you have headshots on your website already, but they donโt have the same backgrounds, lighting, or styles. The best headshots in Los Angeles will create the uniformity and quality thatโs missing in your headshots.
5. Theyโre Out of Character
You might think you have a great headshot already. Itโs also current. So why get a new one? If youโve recently switched companies or career trajectories, it may be time to update your professional headshot. A headshot that was fitting for your tax law career, for instance, may not be appropriate for your new career as an interior designer. Having professional headshots can be a great asset to your business. But if theyโre old or ill-fitting, they can harm your companyโs image instead. If you think itโs time for a change, call on Capturely for quality business headshots in and around Los Angeles.