7 Things to make your business event memorable
Hosting a business event is an excellent way to showcase your company, establish brand identity, and gain more clients. But how do you ensure that your guests walk away with a powerful impression that will leave a lasting impact?
Here are seven things you can do to create an unforgettable business event:
Plan Around An Identity
The first step to creating a memorable business event is to plan around a central theme or identity. Your identity can be dictated by the nature of your brand, the event’s purpose, or even something as simple as a color scheme. Once you have an identity in place, it will help guide and streamline all other decisions around the event details.
From your event’s name and branding to your décor and activities, every aspect should align with your chosen identity. By creating a cohesive event experience, you’ll increase the chances of guests being able to remember your brand and make connections with other attendees.
Establish Objectives
Before you even begin planning your event, consider your objectives. What do you want your attendees to take away from the event? What is the main goal of the event? Defining these objectives from the outset will help guide your decision-making process and ensure that all event aspects contribute to relevant goals.
Your objectives could range from educating new clients on your services to networking with industry professionals. Regardless of what they are, every detail of the event should work together to achieve these goals.
Attract the Best Talent
The speakers or talent you choose to feature at your event can make or break the experience for attendees. Choose speakers who are not only knowledgeable but who can also provide an engaging and interesting presentation for your audience.
To get the best talent, research options well in advance, and start building relationships with your chosen candidates. Just like any conversation, your relationships should not be entirely one-sided. Offer something, whether it’s exposure or a speaking role, that’s beneficial to them too.
Decorate around the Identity
One of the simplest yet impactful things you can do is to use carefully selected decorations that reinforce your event’s identity. These decorations don’t have to be expensive but should be unique and memorable and can include things like balloons, colored ribbons, or branded photo frames.
To reinforce the identity further, consider using lighting to highlight key features or branding elements. For example, you could use colored lights or projection mapping on a logo for an impressive branding experience.
Lights, Video, and Music, Action
Lights, video, and music are crucial elements in creating a memorable event. You can use video and music to create an atmosphere, which can range from calming to energizing. To create an immersive experience, you could display videos showcasing your company’s work, mission or services.
Lights are also an excellent way to create a striking visual impact. You can use various lighting techniques and colors to create different moods and amp up the energy of the guests.
Hire a Corporate Event Photography Company
Hiring a corporate event photography company is one of the best things you can do to capture the event’s essence and create lasting memories.
Professional event photographers can capture all the important moments of your event, including branding elements, speakers, and guests in attendance, ensuring that all attendees have high-quality images to take home. These images can be used for post-event promotions, social media posts, and other marketing activities.
Help Close Business – Invite Prospects
Apart from networking with peers, events also provide an opportunity to engage with potential clients and future partners. Make use of this chance by inviting prospects to your event, with the aim of closing business deals.
Offer them a personalized invitation, ensure they have access to the best seats and give them a chance to network with key decision-makers before the event. Streamlining their experience will help them to form a positive impression of your business, and increase the chances of gaining new deals.
Make it Active (Engage Your Audience)
Lastly, keep your attendees engaged by including interactive activities throughout the event. These activities could be as simple as polls or quizzes, or as sophisticated as virtual reality games.
Ensure that activities are aligned with your objectives, are easy to understand and are engaging. Activities that require engagement will not only keep attendees interested but also create an emotional investment in the event, leading to long-term positive memories.
What Is A Value Proposition?
Your value proposition is a one-sentence explanation of what it is that your company does and how it is distinct from other businesses operating in the same industry (and how much better it is). It’s possible that the characteristics of your product itself aren’t what differentiates you from competitors; rather, it could be the manner in which you provide your service or the way in which you challenge an established norm. (think Uber, for example).
At Capturely, we value our customers above all else. Our mission is to provide an experience that exceeds their expectations.
By creating a set of core values around customer satisfaction, we can ensure that our value proposition is always delivering on its promise. We go out of our way to make sure each customer feels heard and recognized throughout their entire experience with us. Whether it’s offering tailored advice or providing personalized discounts, we want each person who visits us to feel like they’re getting the best kind of service possible.
Creating a memorable business event requires careful planning, attention to detail, the ability to connect with attendees, and above all else, the power to inspire. By utilizing these seven elements in your event planning, you can cultivate an unforgettable experience that will leave a lasting impression on your guests.
Furthermore, you can create an atmosphere of excitement and energy that will not only draw people in but also amp up the energy of the guests. With Capturely’s core values of customer satisfaction, we strive to make sure your experience with us is always a memorable one.
Are you ready to plan an unforgettable business event? Contact us today for all of your business photography needs!