Product photography has changed the game when it comes to e-commerce marketing. It is the best way to showcase products in their most desirable form.
When working with a professional photographer for product photography, it’s essential to ask the right questions to ensure you get photos that accurately represent your products and show them off in their best light.
When most creative business owners start out, they frequently begin by shooting their photos of the merchandise. It’s a crucial step in starting a handcrafted business and a need.
However, as your business expands, you could discover that there need to be more hours in the day and that you find it challenging to juggle all the things and wear all the hats you wear when developing and expanding a successful creative business.
HOW OUTSOURCING CAN HELP YOU GROW YOUR BUSINESS
Product photography is a field that requires specialised expertise and equipment. A professional photographer can adequately light your products, remove any distractions in the background, and capture them in the most flattering angles.
Also, they have access to advanced editing software that you may not have or know how to use, allowing you to make quick edits and adjustments easily. In addition, outsourcing product photography can free up your time so you can focus on other aspects of your business.
By investing in professional photography, you can ensure that all of your promotional materials are cohesive and consistent. This will help build trust with customers considering buying from you for the first time. The better the quality of your images, the more likely people are to purchase from you.
When it comes to product photography, having professional images can create an edge for your business apart from its competitors and bring in more customers. Investing in a photographer specializing in product photos can save you money, time, and effort for now and the years to come.
These combined factors will help you build a successful business that stands out among the rest. Take note that a good product photography isn’t just about taking great pictures; it’s also about creating an inviting atmosphere where potential customers feel comfortable shopping with you.
Professional images give your store a polished look that conveys professionalism and showcases your products at their best. This builds customer trust, allowing you to generate more sales and expand your business.
So if you’re looking to take your e-commerce business to the next level, professional product photography is an essential step that should not be overlooked. With the right photographer, your products will look their best – which can help make all the difference when it comes to attracting new customers and growing your business!
Key Questions To Ask a Product Photographer
How many products can you take pictures of?
Every shoot is unique since each business will require a somewhat different mix of photo kinds, a varied quantity of products to photograph, and so on. However, knowing how many total photos to anticipate from the shoot is crucial to preventing disappointment when you access your online gallery.
Numerous product photographers provide pricing based on the quantity of objects or themed setups. A helpful approach to look at it is to calculate the cost per image by multiplying the entire cost of the shoot by the total number of photos you anticipate receiving.
Do you provide pre-shoot styling advice?
It is crucial to speak with your photographer, either in person or over the phone, especially when it comes to a styled session so that you both understand the brief, the intended use of the images, and the aesthetic you want to convey via your imagery.
When you hire someone to take photos of your products, you are making an investment in your company; therefore, you want to ensure that you maximise the return on that investment.
You run the danger of miscommunicating the desired appearance and feel if you merely hand over styling your products to the photographer without any discussion. The final result of the shot can benefit from more early planning, including a consultation call.
How many styled-product photos should you expect?
Getting a general sense of how many images you may expect to receive is crucial. There is nothing worse than expecting a beautiful, massive catalogue of photographs and instead getting a small selection.
Therefore, it’s essential to know how many photos you can expect to receive, how many you can choose from the online gallery as part of your photography package, and whether you get the entire gallery.
Is your photographer insured?
Many business owners don’t consider it when selecting a photographer, but insurance is critical. As with any profession, accidents can happen with product photography, and you need to be sure that the photographer is covered in case anything goes wrong.
Knowing what kind of coverage your photographer has is vital so you won’t be held responsible for any damages.
What does the photographer’s fee include?
Ordinarily, product photographers bill by the hour, the day (or half-day), the image, or the item. Therefore, it is crucial to learn how many potential photographers charge for their services and to perform a cost comparison using the refer cost per image rate calculation.
What is and isn’t included in the shoot fee?
Most photographers include pre-shoot styling advice and post-processing enhancements in their fees. However, some may charge extra for services like additional retouching or using specialized equipment. Make sure you understand what is and isn’t included when negotiating with a photographer. Photographers who provide an all-inclusive package are often the most cost-effective.
What level of experience do you have in this industry?
This is quite significant. Though a photographer needs to gain experience in capturing objects or photos of models, even if you adore their aesthetic and the way they catch the light, you might still need to achieve the outcomes you are hoping for.
In addition, product capture occasionally necessitates specialized tools and is an art form in and of itself. As a result, ask for examples of the commercial photography they have created for past clients. This will give you an idea of the type of work they can produce for business clients.
Hiring a product photographer for your business can be a great way to showcase your products in their best light and attract new customers. Asking the right questions will help you find the right photographer who meets your needs.
By asking these key questions, you can find an experienced photographer that delivers beautiful, professional images that make an impact.
At Capturely, we offer a comprehensive product photography service. Our experienced team will work with you to create high-quality, professional images that capture the beauty of your products and help grow your business.
Get in touch today to discuss your needs! We look forward to working with you!