Three Mistakes to Avoid When Shooting Product Photography

If you've started an online business, then you know how important it is to include images. According to a survey, 60% of consumers report that they're more likely to reach out to a business that features images on its website. High-quality product photos on your website could make the difference between someone purchasing from you or a competitor. Here are three mistakes to avoid when shooting product photography.

1. Shooting Product Pics in Bad Lighting 

Product photography tips include considering the type of lighting that you have available. Good lighting is vital for any photography. If you're taking a picture with any camera in good lighting, you have a pretty good chance of getting a great shot. On the other hand, an expensive, advanced camera won't guarantee quality pictures if you're shooting in bad light. Also, if you take pictures when the light is poor, you won't be able to fix it during post-production. 

When taking pictures of your products, try to keep the lighting consistent. The most common mistake that people make is taking pictures using various light sources like daylight and fluorescent lighting. Different sources of light require you to select different white balance camera settings. When you mix different light sources together, you'll be creating unnecessary challenges for yourself in post-production. This is the reason why professional photography studios install controlled lighting. For instance, they may have a lightbox for small product photography shoots or a complete lighting setup for big items. This type of lighting allows the photographer to bring out every product detail, giving shoppers an accurate view of what they're buying. 

While it's not essential to use professional studio lights, they will give you consistent results. Natural sunlight is your second-best option for lighting. However, if you use sunlight, you will lose professional photography's essential details and quality. 

If you blend different light sources, especially warm and cool light, you'll find creating a neutral white balance much harder. A camera's white balance setting is the one that keeps the subject's colors accurate and in line with the original hues. If your pics come out looking too warm by appearing more yellow or red or too cool with more blue tones, then the white balance is set incorrectly. The white balance that you set on your camera will depend on the light that you have available. Statistics show that 67% of consumers consider image quality an essential factor when buying a product. Better pictures will likely result in higher sales. 

amazon product photography
product photography

2. The Layout is Distracting 

Some companies and individual sellers now decide to take product images using a stylized background instead of a simple white one. To make the photographs even more attractive, sellers are also starting to include props. These changes can drastically transform the product's context, making it easier for consumers to see themselves using it. 

The problem with using layouts is that it's easy to overdo it. If you decide to use stylized backgrounds and props, then make sure that you're using them in a way that highlights what you're selling instead of drawing attention away from it. If you create a layout that's too busy, then you'll be running the risk of your customers not knowing what your product is. This is why products are often displayed on a simple white background. In fact, about 70% of product photography takes place on a white background. 

Keep in mind that some online companies, such as Amazon, require sellers to use a white background for their product photos. Professional product photography for Amazon will ensure that your products are displayed so that nothing else distracts from what you're selling. 

Studies show that a fifth of product returns occur because the product looked different in person than it did on the site. According to a consumer study, 50% of online shoppers state that big, high-quality product pictures are more important than product details and even reviews. 

Make sure that the product you're selling is always the main focus of the picture. Assess the shoot carefully to confirm that it stands out and that you can see the name of it if you have that printed on the item. When reviewing each picture, ask yourself if the product is the hero of the photo. Is it the first thing that you notice in the picture? 

You can use lighting to bring out specific details of a product and shoot an item from a particular angle or in a specific location. Before setting up your product for a shoot:

  1. Take steps to make your products photo-ready.
  2. Remove dust and fingertips from the exterior of the item. If you sell clothing, then steam them before your models putting them on.
  3. Double-check the product to make sure that it's perfect and free of any damage.
product photography

3. You Didn't Consider Post-Production 

 When you have an amazing product photography session, it's natural to feel as though you're done. Keep in mind that there are still things that you need to do to make your pics ready to share. Each picture will need retouching to eliminate any undesirable elements and to confirm that the colors are accurate. 

 You'll also need to obtain a good system for storing your pictures so that you can go through them quickly to find what you need. Prepare yourself to manage a large volume of pictures in your inventory. The best product photographers will provide post-production services. 

 Producing excellent product photography is time-consuming, but it is a worthwhile investment. Your customers will analyze the pictures that you use for marketing. They will want to see your products from every angle in the same way they would be able to if they had decided to purchase something from a physical store. Your pictures need to be as perfect as possible. 

 During post-production, minor imperfections can be corrected and small annoyances that you may have missed when the pictures were taken. The colors can be modified, and the background can be perfected. Some people skip this step because it is time-consuming, and it can be challenging to learn how to use editing software. 

 Post-production is often outsourced. In fact, some professional photographers outsource editing to experts who specialize in it so that they can focus on taking great shots. When you hire a professional, they will help you plan your images. That way, you can make sure you're getting the images you need. 

 Consider creating a few basic sketches to figure out the composition and the lighting, as well as spot any possible challenges before setting up for the photos. 

product photography
product photography

Avoid Mistakes by Working with a Professional Product Photography Company 

 Capturely is a professional product photography company, one that will take the best pictures of your products. With associates in many regions of the country, we have professionals available to give people the expert imagery that they need. Call us at (866)-391-5414 to learn more today.

Visit our website here. 

Contact us for product photography here. 

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