The Layout is Distracting
Some companies and individual sellers now decide to take product images using a stylized background instead of a simple white one. To make the photographs even more attractive, sellers are also starting to include props. These changes can drastically transform the product's context, making it easier for consumers to see themselves using it.
The problem with using layouts is that it's easy to overdo it. If you decide to use stylized backgrounds and props, then make sure that you're using them in a way that highlights what you're selling instead of drawing attention away from it. If you create a layout that's too busy, then you'll be running the risk of your customers not knowing what your product is. This is why products are often displayed on a simple white background. In fact, about 70% of product photography takes place on a white background.
Keep in mind that some online companies, such as Amazon, require sellers to use a white background for their product photos. Professional product photography for Amazon will ensure that your products are displayed so that nothing else distracts from what you're selling.
Studies show that a fifth of product returns occur because the product looked different in person than it did on the site. According to a consumer study, 50% of online shoppers state that big, high-quality product pictures are more important than product details and even reviews.
Make sure that the product you're selling is always the main focus of the picture. Assess the shoot carefully to confirm that it stands out and that you can see the name of it if you have that printed on the item. When reviewing each picture, ask yourself if the product is the hero of the photo. Is it the first thing that you notice in the picture?
You can use lighting to bring out specific details of a product and shoot an item from a particular angle or in a specific location. Before setting up your product for a shoot:
- Take steps to make your products photo-ready.
- Remove dust and fingertips from the exterior of the item. If you sell clothing, then steam them before your models putting them on.
- Double-check the product to make sure that it's perfect and free of any damage.