Studies have shown that, on average, people will be able to recall 65% of visual content they see after three days, as opposed to only 10% of written content. This should come as no surprise if we think about how people tend to consume media. We generally want to be engaged and entertained conveniently. Most people would find viewing images to be much more enjoyable than reading written text. This is not to say that written text is not essential in running a business; it definitely is, but what we are most concerned about is leveraging our most valuable assets to give our business the most ROI.
Now that we have the importance of visual imagery established, we've arrived at a crossroads. Should you use custom professional photography or stick to stock imagery for your company's website, marketing assets, social media, and other forms of online outreach? Depending on who you ask, you may get mixed responses. We feel that the decision is easier to make than may be initially evident. Thus, today we will walk through some crucial considerations that you should acknowledge when making the critical decision of stock photography versus professional photography. By the time you leave today, we anticipate that you will have the clarity and insight to make the most beneficial decision for your business.