Marketing with Brand Videos: 5 Reasons Why Your Business Needs It

brand videos

If a picture tells 1,000 words, how many does a video tell? According to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words. While a definitive answer to that question is subjective, the information we will share today will ensure that your business benefits from the powerful use of video content in 2021.

1. Captivate your audience

Cellphones and other convenient electronic mediums(laptops/tablets) have made it all too easy to consume large amounts of digital media. In simple terms, there are thousands of things that are persistently competing for our attention. 

With our short attention spans, there is no wonder that hyperstimulating videos are favorited by most consumers. According to Wyzol’s 2021 Video Marketing Statistics, the average daily amount of time that people watched online video, increased from 1.5 hours per day in 2018, to 2.5 hours per day in 2021. While this seems like a lot of time (don’t get me wrong, it is) your business’s content must stand out if you have any hopes of making a lasting impression on those who view it. 

When using video content in a business for brand videos, keep these goals in mind:

  1. keep your audience engaged for long enough that they are informed about  your product or service
  2. convince your audience that they need your product and service 
  3. ensure that your audience takes actions to make a purchase

Check out an example from one of Apple’s marketing campaigns for the AirPods Pro: https://www.youtube.com/watch?v=BaLHthRsqQk

 

videography for my business
videography for my business

2. Easy Cross-Platform Brand Awareness

Brand awareness is key to establishing consumer recognition of your business’s product or service. Having a diversified social media portfolio will help your business extend its online presence to your target audience. According to Backlinko, in 2020, there were 3.96 billion people actively using social media in the world, and this is an increase of 10.9% year-on-year from 3.48 billion in 2019. 

  • As you can see, social media is continuing to grow each and every day, providing a lucrative opportunity to utilize brand videos in your social media content. 
  • Posting digestible videos maintain viewer attention but also leaves them wanting more. 
    • This will increases the chances of consumers engaging with your other platforms due in part by the convenient resharing tools on various social platforms 

I mean who doesn’t like free marketing? 

  • Another great advantage of posting your professional video on social media is that it will inevitably increase engagement and clickthrough rate to your business’s website. 
  • Before you know it, with some diligent effort, your brand will become a household name. 
Brand Videos

3. Boost Conversions and Sales

video production for my business

There are a variety of tried and tested marketing strategies to increase conversions and sales for your business, but one method you will see consistently among the advice from professionals is the implementation of high-quality video. Name a company that brings in large amounts of revenue and I guarantee that this will hold true. 

Unbounce reports that including video on a landing page can increase conversion rates by 80%. And in a similar study, as many as 74% of users reported that they bought a product after watching an explainer video, while 77% of consumers were convinced they should buy it. 

Don’t just take our advice because the statistics ultimately speak for themselves. 

The main underlying motivation for launching a marketing campaign is to increase sales. You inevitably want to have some metric that will show for all of the work and effort that is poured into your campaign. Luckily your video content is going to do most of the heavy lifting in bolstering up your business’s sales metrics. In time, the positive results will be significant.

4. Increase Google SEO 

SEO stands for search engine optimization. This digital marketing process includes strategies to help a website or a piece of online content rank higher on search engines (most popularly on Google).

So how does video content factor into search engine results?

According to searchenginewatch.com, you have 53 times more chances of appearing on the front page of Google if you have a well-optimized video on your site.

This statistic is very compelling for a variety of reasons.

  • The higher up your website shows up on search results, the more likely consumers are to click on your URL. 
    • I’m sure we can all relate to the fact that no one wants to scroll through pages and pages of search results to find what we want.
  • As we harped on earlier in this blog, intriguing brand videos increase the amount of time web surfers spend on your website. 
    • Well-made videos play deeply on human emotions and encourage people to take action in the form of making purchases. 
    • The more time people spend surfing your website, the more Google build will trust that your company has good content to share, and put you higher in search results.

5. Incredible Marketing ROI

Marketing campaigns no longer need to be left up to fate. Plus, I don’t know many businesses that are willing to waste money on strategies that have very little return. If today’s blog is any indication, in 2021 there are better and more cost-effective ways to spend your business’s marketing budget. 

Recent studies have shown viewers retain 95% of a message when they watch it on video, compared to 10% when reading it in a text. Additionally, the increase in click-through rate with video is as high as 96%, and videos are shared 1200% more times than links and text combined. These statistics alone would make adding high-quality video content to your next marketing campaign worth the while. But if you are not convinced just yet, here are a few more statistics:

  • 68% of people watch YouTube to make a purchasing decision
  • 86% of video marketers say video has increased traffic to their website
  • 84% of video marketers say video has helped them generate leads. (Up 1% from last year)
  • 88% bought a company’s product after seeing one of their YouTube videos
  • 78% of video marketers say video has directly helped increase sales

corporate photography
videography for my business

Corporate Photography & Videography with Capturely

Dynamic video content & brand videos can grip your viewers’ attention and play on a variety of emotions, simultaneously, through visual and auditory senses. This is more useful than ever in a digital world where the popularity of your business’s website and social media accounts is heavily predicated on user engagement time. It is important that your company not leave money from sales on the table and give the online algorithms what they really want, video content.

Looking for a reliable company that produces professional-level video? 

Click here to learn more about what Capturely can do for your business!

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