Key Benefits of 360-Degree Photography for Businesses

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Whether you are in the product, service, or real estate business, you are always in constant competition with a well-established powerhouse of the industry. The good news is that they are not unbeatable. If your company positions itself effectively within your niche, your business could find itself picking up steam and scoring the lucrative clients that the company's vision aims at achieving. What will separate you from the rest of the saturated market is the small attention to detail that large companies cannot manage or are not willing to do.

Let's say that your product or service is competitively priced in the market, your profit margins have been optimized, and your customer service is top-notch. Where should you look next? We are big believers in the idea that "there is always an area to improve upon." Thus, there is probably a multitude of areas that your business could give extra attention to. Rather than only scratching the surface on various issues, we will focus on 360-degree photography and how your business could greatly benefit from it.

What are 360-degree photos?

Before we can get into the possible benefits of 360-degree photography, it is good to establish precisely what we are referring to. Although the concept of 360-degree photography isn't entirely new, a few details often need clarification. The production process for this photography is relatively straightforward. 

If you are dealing with products, a photographer usually places the item on a turntable or suspended from a fishline against an all-white background. With the proper lighting, the product can be deliberately turned to allow for uniform images to be taken from every angle. In post-production, the turntable/fishline is typically removed with editing software. The image will then be touched up to ensure that identical coloring and lighting are shown from every angle. 

Similarly, with real estate, a professional photographer will start in an open interior area of a home with their camera set on a gimbal(camera balancing device) or a maneuverable tripod. They will then be able to grab images in a calculated circular motion to once again catch details from all around their position. The images can be softly edited in post-production to ensure the lighting shows the property in its truest form and color.

There are three standard formats of 360-degree photography. They would include: Still Shots, 360-Degree High-Resolution Video, and 360-Degree Interactive Photos. 

  • Still shots would be a collection of about ten or more images (highly dependent on the product's shape) that show the item at every angle. 
  • 360-Degree High-Resolution Video would be exactly what it sounds like. It pertains to a video that smoothly turns the item or vantage point for real estate (as discussed earlier) to show a smooth view of the subject and its angles. 
  • And finally, 360-Degree Interactive Photos are an amalgamation of a photo from every angle typically run through special software. The result is an image that seamlessly shows all angles of the subject that can be maneuvered in real-time on a website with a mouse or fingertip (for mobile browsing). This third option arguably gives the consumer the most interactive experience that mimics the product in hand at a brick-and-mortar store. 
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Who could benefit from 360-degree photos?

We alluded to this earlier; 360-degree images can be a great investment in several different industries. They include but are not limited to:

  • Home goods
  • Technology
  • Vehicles
  • Furniture
  • Tools
  • Real Estate
  • Cruise Ships
  • Museums
  • Educational Institutions
  • Footwear 
  • Apparel

Don't see your area of business here? We still suggest looking into the details of this imagery to find out if it is something that can be adapted to your niche. Get creative! You never know; maybe your company can pioneer this technology in your area of specialty.

product photography company

What are the initial benefits of 360-degree photos?

Hopefully, we could clear up any confusion about what 360-degree images entail, and we can now divulge into what you most likely came to this blog for, the benefits. 

  • It is well-known and shared knowledge that you need to have stunning visuals to have a successful business in 2021 and beyond. 
    • And while it is easier than ever to take photos (i.e., a cell phone), this is all the more reason to invest in professional imagery. 
    • It doesn't matter if you run a product eCommerce shop, a real estate company, or a service business, your website, social media, and promotional materials NEED high-quality assets.
    • The competition won't stay behind for long; capitalize on this opportunity to differentiate yourself from the crowd. 
  • 360-degree images allow you to take this area of your business to the next level and create a deeper connection with your consumers. 
    • Seeing is believing. Your customers want to be able to trust that what they see is what they will receive. 
    • According to Big Commerce, 78% of online shoppers want photographs to bring products to life. What better way to accomplish this than with a 360-Degree interactive photo?
    • In the real estate business? No worries. According to Reimagine Main Street, people between 18 and 34 are 130% more likely to book a service or venue if they see a virtual tour. Give the consumer what they want and see this investment pay dividends.
    • In both scenarios, you establish the trust necessary to build a good reputation for the business.

How do sales and conversions increase with 360-degree photos?

The biggest benefit of implementing 360-degree photos into your marketing strategy is the anticipated increase in conversions and sales of your product or service.   

  • 360-degree product photography increases online visitor duration by up to 32%.
    • Getting traffic to your business's website is one of the pillars of lead-to-sale conversions.
    • The number of people who visit your website and the duration they stay on the site is a significant factor in Google SEO. 
    • While the quality of the client matters in terms of a recurring customer, if you don't have a good quantity of people seeing your product/service, it will never correctly take off
  • Grainger reported in a 2018 case study that 360-degree product presentations boosted sales by 9.6 percent.
    • The data speaks for itself.
    • If you properly entertain people and hold their attention, they are more likely to purchase what you offer.
    • Not only that, but another study showed 360-degree product photography increases customer satisfaction rates by up to 50%.

Capturely | Business & Product Photography

Looking for a reliable company that produces 360-degree imagery? 

Click here to learn more about what Capturely can do for your business!

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