How to Successfully Sell Products on Amazon in 2021

product photography for amazon

In 1994, Jeff Bezos took an ambitious entrepreneurial leap to launch Amazon out of his garage. What was initially started as a convenient online platform to purchase books, has evolved into a product selling powerhouse. In just over 25 years, Amazon has grown to become the world’s largest and most popular e-commerce platform. In 2020, Amazon put on an unbelievable performance with annual revenue up 38% to $386 billion, a yearly increase of over $100 billion. I think that we can all agree that their methods work exceptionally well, thus selling your own products on this e-commerce platform could in fact be the next step forward for your business. Since starting up is relatively simple, the Amazon marketplace is flooded with sellers pursuing every last crumb of the sales pie. While a step-by-step playbook to instant success selling your products on Amazon doesn’t exist, today we are going to share four statistically backed tips to get your business on the right track.

1. Amazon product photography 

Conclusive studies and surveys have shown that 75% of online shoppers rely on product photos when deciding on a potential purchase.

While this first tip may seem a bit obvious, it is arguably the most important detail that sellers overlook. Aside from following Amazon’s product image requirements, the images that you choose to upload ought to be high quality, detailed, and enticing. The first image must be on an all-white background that is free from any extra labeling or watermarks. The following images can be more engaging by showing graphics or your product being used in a more practical sense (Check the images to the right. The top image is acceptable as a first image and the bottom demonstrates how to utilize your additional photos).

Keep in mind:

  • Most consumers shopping on Amazon are there for the convenience and ease of shopping, so your product image should have leave no doubt about exactly what they are going to receive with their purchase. 
  • Even if a blurry image is approved by Amazon for use, shoppers on the e-commerce site will shy away from purchasing your product because they will have a plethora of other options. 
  • It would be a shame to lose credibility and sales on your product due to low-resolution photos. 
    • This means that cellphone images won’t suffice in Amazon’s increasingly competitive market

Stop losing your hard-earned sales! Work with the team at Capturely and discover exactly how much of a positive impact professional photographs can have when it comes to selling & Amazon product photography in 2021. 

 

amazon product photography
product photography
product photography for amazon

2. Enhance your product’s description

Another detail of selling your products on Amazon that should not be overlooked is the product title and descriptions that you tack onto the listing. Before you post a listing, take some time to carefully construct a creative title and description that is going to entice the most amount of consumer clicks. After all, only 30% of Amazon shoppers will venture to the second page of the search results. The businesses that do the most sales inevitably are on the first page of the search results. Rather than leaving organic Search Engine Optimization (SEO) solely up to luck, do everything in your power to ensure that your products get seen!

A great title includes the following in 200 characters or less (keep in mind the more concise, the better):

  • Company/Brand name
  • Name of the product + keyword
  • Color and or flavor
  • Exact product quantity and or size (if the product is apparel)

Writing great descriptions involves a similar thought process with a few minor differences to help your listing stand out from the hundreds of others. Product descriptions are equally if not more important than the titles because they are essentially your sales pitch and the consumers’ reaffirmation of their motives to buy your product.

Here are some tips to writing the most optimized description for your product:

  • Describe your product as a solution to one of your consumers’ problems
    • Everyone has problems that they are trying to solve. 
    • If you can explain how your product solves an issue to make the consumer’s life better, they will convince themselves of its necessity and in turn pay premiums for it
  • Put yourself in their shoes of how the consumer would search for your product
    • Selling a pair of shoes? Include the upper material, type of sole, the type of foot support, if they are hand-made, occasion used for & sizing tips
    • Check out this great example: https://amzn.to/3znzPZS
  • Another thing to consider is brainstorming a list of the keywords used by the most popular products
    • Don’t just copy another product’s description, as this will hurt your search results. Instead, use similar words as the highest-selling products
    • Lastly, make sure the keywords are relevant and updated regularly
product photography for amazon

3. Boost external traffic through social media

I don’t think much needs to be said about the power of social media. According to Datareportal, there were 4.33 billion social media users around the world at the start of 2021, which equates to more than 55 percent of the total global population. 

So how do you make use of this opportunity to sell your products to a larger audience?

Easy. New analytics from Statista indicate that 43% of global shoppers research products online via social networks. By not utilizing the various social media platforms to market your brand and tell its story, then you could be missing out on a serious opportunity for sales on Amazon. Specifically, Instagram and Facebook allow you to post high-quality images and videos of your products to your followers, but also allow them to be easily shared with users’ friends and family. Additionally, you have the opportunity to run paid advertisements and promotions that can directly be linked to your e-commerce store nestled on Amazon.

Here are some supplemental tips to maximize your social media reach:

  • Use your professionally taken product photography images for posts
    • Better images will increase the likelihood of consumers visiting your Amazon e-commerce site
  • Optimize each platform’s algorithm
    • Each platform has features that you will be rewarded with more engagement for using
  • Consistently post and interact with followers
    • Post a high quantity of thoughtful content as often as possible (best if done daily)
    • Your followers will gain your trust if you answer their questions, comments, and concerns
  • Consider utilizing influencers and/ or social media experts
    • Research popular/famous users that lie within your products’ niche
      • They often have thousands and sometimes millions of followers that can lie within your target consumer audience. 
      • An endorsement of your product by an influencer could be the touch of promotion that your business is missing 
    • Some social media experts make a living optimizing account for large brands and celebrities
      • They have devoted their career to studying the everchanging trends on each platform and know the inter-workings inside and out
      • This could be a great opportunity to take your following to the next level if you have some extra money in the marketing budget
amazon product photography
corporate photographer adjusting the lighting on a shoot

4. Reviews are your best friend

Most of the shoppers on Amazon tend to factor in and put high importance on the rating and reviews of a product before it is purchased. I mean how could you blame a consumer that wants to be informed before spending their hard-earned money? When you think about it more, Amazon’s use of the review system is quite brilliant and is even more of a reason that consumers trust the e-commerce site so much. Besides ensuring that your products are of the highest quality, getting shoppers to leave positive reviews after purchase helps build trust among future buyers. Furthermore, there is plenty of data to indicate that the review system can either make or break your sales

amazon product photography

Here are some important things to consider if you want to ensure that your business ends up on the right side of a review:

  • Put faith in Amazon’s automatic follow-up
    • As we mentioned before, Amazon’s review infrastructure sends an automatic email to customers after they make a purchase of your product
    • This system is tried and tested. In other words, it works for businesses (like yours) that have great products
    • Additionally, you have the option to send a second request manually through this system if a consumer hasn’t responded yet
  • Utilize the Amazon Vine Program
  • Use third-party automated email lists to address any issues or concerns that a customer has with your product
    • Being proactive with this process can ensure that potential poor reviews are resolved in an email before they directly negatively impact your listing

amazon product photography

Capturely | Amazon Product Photography

There is no straight path to instant success selling your products on Amazon, but there are statistically backed methods that can give you one leg up on the competition. Hopefully, you learned something new today and can apply it to your own business. 

Something we missed? Let us know in the comments and we can make a Part 2 of this list of tips!

amazon product photography

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