How to Sell Makeup Products on Amazon: 2021 Step-by-Step Guide

product photography

It is no secret that the Amazon marketplace is one of the best, if not the best place to currently sell your makeup products. According to Statista, in 2021, Amazon holds 50% of the total e-commerce market in the U.S. Additionally, according to Fior Markets, the global beauty care product market is expected to grow to $756 billion by 2026, making now a perfect time for makeup product photography before it is too late.

amazon product photographySo, are you still debating if makeup product photography is worth it for Amazon?

If so, we strongly suggest that you make the leap for a variety of reasons. Besides the simple seller interface and market dominance, there is a multitude of useful features that Amazon provides to its sellers. If you still have doubts, stick with us to the end of the blog because we are going to share a simple step-by-step guide on how you can easily get started making considerable profits selling your makeup products on Amazon.

  1. Choose your preferred Selling Plan

Amazon offers two plans to their sellers. 

With the Individual plan, you’ll pay $0.99 every time you sell an item. 

Consider this plan if:

  • You sell less than 40 units each month
  • You are still deciding on what exactly to sell
  • You are not interested in advanced tools/advertising

With the Professional plan, you’ll pay $39.99 each month (regardless of the number of items that you have).

amazon product photography

Consider this plan if:

  • You sell more than 40 units each month
  • You plan on advertising
  • You want to qualify for top placement on product detail pages
  • You want access to advanced tools and reports

Deciding which plan is going to be most beneficial to you is an important first step in the process and will depend on each individual’s goals.

Keep in mind that both plans are subject to referral fees.

Click here for more in-depth information about the selling plans.


2. Consider Selling Strategy 

When thinking about the best selling strategy for your makeup products, consider this question. 

Are you a reseller or brand owner?

Resellers offer existing popular products that already exist and sell them on Amazon’s market.

Brand owners create and manufacture their own unique products (or in your case makeup products) and sell them on Amazon’s marketplace.

Many sellers decide to undertake both strategies. But, ultimately this is up to you and your goals. While this step may appear to be relatively small, it should not be overlooked in the slightest. If you want to learn more about branding on Amazon click here.

3. Create a seller account

Now things start to get real. Luckily there are only a few requirements that you need to get started selling your makeup products on Amazon.

Amazon requires:

  • Business email address or Amazon customer account
  • Chargeable credit card
  • Government ID 
  • Tax information
  • Phone number
  • A bank account where Amazon can send you proceeds from your sales

Already have these things in order? Go ahead and create an account here! Yes, it is really that simple to get started.

amazon product photography
amazon product photography

4. Clarify your makeup products’ category

We are almost to the product listing, but before we get there keep the following things in mind. Some categories of products being sold on Amazon require approval and have restrictions while other products do not. In terms of makeup product photography, the situation can vary. 

Beauty Tools & Accessories don’t have restrictions but must be sold in new condition. This includes brushes, bags, cases, skincare tools, hair styling tools.

On the other hand, Health & Personal Care products have restrictions and must be sold in new condition. This includes first aid, nutrition, feminine hygiene, dietary supplements.

To learn more about restrictions that Amazon has implemented, click here.

For more information on requesting approval for products on Amazon, click here.

If you plan on shipping your makeup products with Fulfillment By Amazon (FBA), learn more by clicking here.

5. Create a detailed product page

If you have ever shopped on Amazon, then you have definitely seen a product page. They contain the product name, description, images, variations, price, and special offers. The product pages that sell the most products are concise without sacrificing detail. Mapping out your product page is a crucial step in the process where you can get very creative. Need some inspiration or help beginning this part of the process? Check out our last blog on How to Successfully Sell Products on Amazon in 2021, where we go into more detail on how you can profitably optimize your product page.

Here are the basic guidelines that you must follow when creating a product page:

amazon product photography

  • Title
    • Consists of 200 characters max (capitalize the first letter of every word)
  • Variations
    • Different colors, sizes
  • Bullet points
    • Short, descriptive sentences highlighting key features
  • Featured offer ("Buy Box")
    • The featured offer & where customers can add to their cart or “Buy Now”
  • Description
    • Keywords that help your makeup products appear higher in search results

6. Attract customers

Hang in there! We are almost at the finish line. As you are preparing to make your makeup product listing public, Amazon has specific recommendations to help you entice future customers. They advise that you focus on the following areas:

Customer Experience

  • A big reason people shop on Amazon is for their speedy shipping
  • Let’s admit, we are all impatient and want the product we buy in our hands as soon as possible 
  • This one thing can help attract more potential buyers
  • Check out all of Amazon’s shipping options here.

Increase Traffic

  • To make sales with your makeup products, you need as many people as possible to click on your listings 
  • Increase brand and product awareness by advertising in Amazon search results 
  • By running deals or discounts you can attract more customers 
  • Utilize Amazon’s additional advanced advertising tools

Product Pricing 

  • Consumers use Amazon to find the best prices or “bang for their buck” products 
  • If you want to be competitive in the market and make sales, your prices must demonstrate that 
  • If not, the platform makes it super simple for customers to find similar or the same products at lower prices
amazon product photography
makeup product photography

7. Voila! Now just wait for the sales

All of the heavy background work is now done. Hopefully, our step-by-step guide to selling your makeup products on Amazon in 2021 has eased the nerves about getting started. Inevitably your listings and product pages will require some maintenance over time to stay up to date, but when you build a strong foundation (such as the one we laid out today) the maintenance will remain minimal. Additionally, we highly recommend staying informed about the current sales trends on Amazon, and if you would like us to review any similar topics in a future blog, let us know in the comments. In the meantime click here to find out how Capturely can help you acquire professional makeup product images for your Amazon listing to help increase sales and traffic to your listings.

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