Lighting for Interest
A booth that’s attractively lit will stand out to those who attend the tradeshow. Make sure that your booth’s lighting is happy and bright. If the area is dim or shadowy, then it may seem more ominous to attendees. Keep in mind that tradeshow vendors often overlook the importance of lighting, so this gives you the opportunity to shine. Lighting is a small investment that creates a positive opinion of your company.
It might be a good idea to highlight the company’s pictures and professional headshots that you intend to display during the show. Stop by your local home improvement store to purchase standing lights or light stands.
Choose a Good Booth Location
Ask the tradeshow organizers for a map of the floor and determine where the high-traffic areas will be. The high traffic areas at these types of events are usually near the entry points, exits, restrooms, snack booths and charging stations. Often, you can request an affordable spot close to a high-traffic area that’s not next to the entrance. Booths near the entrance are usually the highest price. Some tradeshows even feature row identifiers that make it easy for people to locate your booth.
Friendly Staff Members
Be sure to bring workers who are knowledgeable and friendly. It’s important to have people on hand who can answer questions about your company’s product or service. You’ll want booth staff members who are excited to be there and interested in interacting with show attendees.
Free Food and Beverages
One surefire way to attract people to your booth is to offer free food and beverages. If you decide to do this, include a sitting area where they can relax. You could also hold a few meetings in this space or share a short presentation every hour or so.
Consider providing free Wi-Fi and charging stations to those who stop by your booth. These amenities will keep show attendees at your booth longer, which will give you and your booth workers more time for networking.
After the Event
Once the event has concluded, you’ll still have tradeshow work to do. Follow up with networking connections. Doing this quickly often improves your return on investment or ROI. Ways to follow up with people include sending out an email thanking tradeshow attendees for stopping by your booth or distributing a post-show survey. A survey will help you see what worked well at the tradeshow and where you need to make improvements.
Share pictures from the tradeshow on your social media accounts. This step will help you promote your brand and your products with all of your followers.
Tradeshows are a great way to promote your company. They make it easy to connect with new and old customers as well as form networking opportunities with other vendors.
Professional Headshots for Business
Capturely is a professional photography company, one that focuses on taking expert business headshots for companies across the country. Offering professional headshots is a great way for your company to get noticed. Along with headshots, our professional photographers can take your company images or brochure pics. To schedule a session or learn more about what we do, contact us today at (866) 782-0083.