How Product Photography Enhances Website Users’ Experience & Increases Revenue

product photography

I’m sure you can remember the old elementary school expression, “Don’t Judge a book by its cover.” While there is some value in its application on the schoolyard playground, it is not necessarily an effective strategy when growing a business in the digital world of 2021. Now more than ever, consumers are making purchase decisions within milliseconds. How your company and products are portrayed in images makes all the difference when it comes to revenue and growth in 2021.

1. Less than a second. product photography

Many studies have been done in the contemporary digital age to better understand just how quickly people make an opinion about the visual appeal of a webpage. In one particular study, researchers found that it takes users only 50 milliseconds to determine whether they like your website or not, and decide whether they’ll stay on the site or move on

So what does that mean? 

Every millisecond online is crucial in making a lasting impression on possible customers (think about the hook of your favorite book that keeps you drawn in until the very last page). Thus, your website landing page should not only contain words but also images of your products that are engaging and clean. The text and images should resolve any of the user’s doubts about clicking off of your website. 

Pro-tip. Your landing page should also encourage its users to continue engaging with the webpage. For example, interactive images that allow zooming and rotating never fail. Consequently, the longer customers browse, the more likely they are to make a transaction.

Here are a few examples of appealing landing pages from various industries:

Food/Beverages: https://www.pepsi.com/

Veichle/Transportation: https://www.mbusa.com/en/home

Apparel: https://www.nike.com/

2. Hooray! You’ve got your customers to stay a second (literally)... What now?

Well, the quest for a prospective customer is far from over, and before we even get to thinking about securing a sale, you are met with another barrier to overcome. According to Adobe, 38% of people stop engaging with a website if the content and or layout is unattractive

That seems picky, but don't fret just yet. If your website has been able to retain a user this long you must be doing something correctly. In the case that the last statement doesn’t hold true, let me give you a few tips: 

product photography

  • As material consumers, we tend to keep our gaze fixated on things (or products in your case) that are easy on the eye. So unless it is your company’s theme to have overwhelming colors and or imagery, keep them uniform and inviting. Once you establish a “signature look” for your product images, they will stand out from the rest be easily recognizable in the future. 
  • Don’t underestimate simplicity when it is done with calculated intention. e sure that headings and navigation menus are easy to read and help guide the users’ eyes where you want them to go. When the website interface is self-explanatory and easy to navigate, then websurfers are more likely to continue browsing and become potential customers of your wonderful product(s).

Here is an example:

Subscription Meal Service: https://www.hellofresh.com/

3. First image impressions are everything. 

As you may already know, humans have short attention spans. To be fair, let’s give ourselves the benefit of the doubt. We are continuously bombarded with an overwhelming amount of media each day. There is no way humans could possibly consume every square inch of e-commerce with their utmost attention. That’s okay though… There is no need to worry because a good business person like yourself is going to use that to their advantage. Eye-tracking research done by the Missouri University of Science and Technology found that users’ eyes fixate on a website’s main image for an average of 5.94 seconds

A few seconds are better than none right?

product photography website product photography product photography

In the fast-paced world of media consumption, these seconds are precious. Therefore a quality product image that clearly communicates and emphasizes a brand’s intentions is a no-brainer. It is important to keep in mind that the image should be professionally done and delivered in a high-quality manner if there are any hopes of standing out amongst a vast sea of product images. What’s a better way to do just that than by working with the professionals here at Capturely? Our company prides itself on streamlining product photography for your business (no matter how big or small) and ensuring not a single detail is neglected. Schedule a time to meet with one of our professionals in the field of digital media and allow us to capture every aspect of your product through the lens of your business’s vision.

Pro-tip. The process of obtaining professional images should never be a hassle. Find someone who is efficient and qualified to complete the delivery process; this will ultimately eliminate another headache from your busy plate.

4. Don’t forget about mobile shoppers. 

product photographyGone are the days where you needed a bulky desktop wired with keyboards and mouses to shop online and discover new businesses. There are roughly 4.32 billion active mobile internet users. That's more than half the globe connected on portable devices that contain more information than was ever accessible in human existence. Not to mention they easily fit inside the pockets of your jeans. What a time to be alive. According to Wolfgang Digital’s 2020 KPI Report, mobile purchases make up 57% of retail revenue.

Ok… But how is this stat useful to me and my business?

Well, this means that when designing a website, it is imperative that it can be seamlessly integrated into easy access for mobile device users. Ensuring that the user experience and website layout (this includes your product images) are equally simple to access on both desktop and mobile browsers is more important than in the past years. Making this simple accommodation will drastically improve sales conversion rates and greatly increase the chances that customers return to purchase your product in the future. 

Pro-tip. A variety of website-building software is available to aid you in the process of mobile formatting your site. Even applications like Instagram have integrated native shopping carts for followers to directly make purchases through their accounts. Posting your professionally shot product photos there, and on other social media platforms will take your brand image to the next level.

Capturely | Business & Product Photography

Though there are many ways to increase your revenue, having a website equipped with the very best quality photographs should be an added area of focus. Whileproduct photography mobile devices have saved customers time and money, they still only have so much additional time reserved to focus on an overwhelming amount of media. This is why it is vital that your products stand out, and make a lasting impression on everyone that comes in contact with your website. You can effortlessly do this by establishing brand trust among customers by showcasing your professionally taken images. With consistent execution, you will inevitably create the brand loyalty that is necessary to scale revenue and blow competitors out of the water.

If you are ready to uplevel your product photography and bring your vision to life contact us here

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