In the fast-paced world of media consumption, these seconds are precious. Therefore a quality product image that clearly communicates and emphasizes a brand’s intentions is a no-brainer. It is important to keep in mind that the image should be professionally done and delivered in a high-quality manner if there are any hopes of standing out amongst a vast sea of product images. What’s a better way to do just that than by working with the professionals here at Capturely? Our company prides itself on streamlining product photography for your business (no matter how big or small) and ensuring not a single detail is neglected. Schedule a time to meet with one of our professionals in the field of digital media and allow us to capture every aspect of your product through the lens of your business’s vision.
Pro-tip. The process of obtaining professional images should never be a hassle. Find someone who is efficient and qualified to complete the delivery process; this will ultimately eliminate another headache from your busy plate.
4. Don’t forget about mobile shoppers.
Gone are the days where you needed a bulky desktop wired with keyboards and mouses to shop online and discover new businesses. There are roughly 4.32 billion active mobile internet users. That's more than half the globe connected on portable devices that contain more information than was ever accessible in human existence. Not to mention they easily fit inside the pockets of your jeans. What a time to be alive. According to Wolfgang Digital’s 2020 KPI Report, mobile purchases make up 57% of retail revenue.
Ok… But how is this stat useful to me and my business?
Well, this means that when designing a website, it is imperative that it can be seamlessly integrated into easy access for mobile device users. Ensuring that the user experience and website layout (this includes your product images) are equally simple to access on both desktop and mobile browsers is more important than in the past years. Making this simple accommodation will drastically improve sales conversion rates and greatly increase the chances that customers return to purchase your product in the future.
Pro-tip. A variety of website-building software is available to aid you in the process of mobile formatting your site. Even applications like Instagram have integrated native shopping carts for followers to directly make purchases through their accounts. Posting your professionally shot product photos there, and on other social media platforms will take your brand image to the next level.