Gaining the trust of prospective customers requires investing in quality product photography. A set of 5–10 high-quality product images can make all the difference when creating a website, listing products on Amazon and Instagram, and long-term developing your business. Professional Photography in North Hollywood, CA, is what we do here at Capturely for product all over the world and back.

Creating a professional image for your business is essential to driving sales and building customer loyalty. In addition, quality photography will give you the edge you need to succeed if you want to improve your website, product listings, or social media presence


Building Trust

Consider this. Would you hesitate to spend $50 for a bottle of supplements from a pricey supplement company if you were browsing their website and saw digital mockups of their packaging? You can gain customers’ trust by having a product photography shoot for your goods and a few lifestyle photos (such as a protein bar being consumed at the gym). These photos show that you’re not afraid to put your money where your mouth is by investing in quality photography.

Quality product photography will also help build trust with potential customers on Amazon and other online marketplaces. In a world full of scams and low-quality goods, having high-resolution product photos can make all the difference in someone choosing your product over another.

Investing in product photography is an investment in your business. It’s an investment that will pay dividends down the line as you continue to develop your brand and expand your reach. So if you’re looking for a photographer in North Hollywood, CA, look no further than Capturely—we’ll help you take your business to the next level.


Promotional Materials


Your goods may be more likely to be sold if it is photographed. A professional, styled photo makes your business appear put together when you create a sell sheet to submit to retailers presenting your goods, increasing your chances of being placed on the shelf. Product photography is a must if you’re looking to get your products into brick-and-mortar stores.

Quality product photos help you get your foot in the door with retailers, and they’ll also come in handy when creating other promotional materials. If you’re developing an email marketing campaign or putting together a press kit, having high-quality product photos on hand will make your life much easier.

Developing Your Brand

Your website is often the first interaction potential customers have with your brand. Creating a strong visual identity starts with having high-quality product photos consistent with your site’s looks and feels. If your website needs to be updated or reflect the quality of your goods, you’re likely to lose customers before they even have a chance to engage with your brand.

Quality product photography is also essential for social media success. To stand out in a sea of brands, you need to have visually-appealing product photos on the brand. If your social media posts are of high quality or of a level of professional photography, you’ll be more likely to gain followers and drive sales.


Working with Photographers Help You Showcase Your Product.


Be wary of the hundreds of thousands of fantastic product photographs you can see on Instagram. These expertly constructed shots appear to have been captured on the business owner’s phone in an unplanned manner. Still, it’s more probable that they result from a professional photo shoot that was carried out using a real camera, paid models, and studio tools.

The lighting, composition, and other elements that make a product photo look amazing are essential factors to consider if you want to use photography to sell your products. You can achieve similar results by working with a professional photographer who understands how to style and light effects for maximum impact.

Achieving the same quality on your own takes time, effort, and money. However, it’s worth investing in a pro if you’re serious about using product photography to sell your goods especially if you consider contacting us and ask for our services at Professional Photography in North Hollywood, CA.


Working With a Branding Expert Helps You Communicate Your Key Differentiators.


Your product photos should be more than just aesthetically pleasing—they should also communicate what makes your brand unique. A branding expert can help you develop a style guide for your product photography that reflects your brand’s identity and differentiates you from the competition.

If you’re unsure where to start, our team of experts can help you create a style guide for your product photography that reflects your brand’s identity. We’ll also provide tips on taking great product photos and ensuring they’re optimized for your website.


Editorial Product Photography


If you’re planning to submit your products to magazines or other publications, the editorial product photography is a must. This type of photography is designed to tell a story and convey the feeling or message behind your product.

Editorial product photography is usually more complex than e-commerce photography, as it often requires props, models, and multiple shots to capture the concept. As such, working with a professional photographer with experience shooting editorial photography is essential.

At Capturely, we have a team of experts specializing in editorial product photography. We’ll help you develop a concept for your shoot and execute it flawlessly, resulting in stunning photos that tell your brand’s story.


Product Photography Pricing


The cost of product photography depends on several factors, including the type of photography you need, the number of products you’re shooting, and the complexity of the shoot.

E-commerce product photography is typically less expensive than editorial product photography, as it doesn’t require props or models and can be done with a minimal crew. However, the costs can add up quickly if you have many products to shoot.

Editorial product photography is usually more expensive than e-commerce photography, requiring outstanding planning and coordination. However, the results are often worth the investment, as editorial product photos can tell a powerful story that resonates with your audience.

If you need help determining how much to budget for your product photography, our team can help you create a custom quote based on your specific needs. We’ll also advise on how to get the most out of your budget and ensure you’re getting the best possible value for your money.


The Bottom Line


Product photography is an essential part of any business that sells physical goods. Whether you’re selling online or in print, high-quality product photos are crucial to conveying the value of your products and driving sales.

At Capturely, Professional Photography in North Hollywood, CA, we specialize in product photography, from e-commerce to editorial. Our team of experts will help you develop a concept for your shoot and execute it flawlessly, resulting in stunning photos that tell your brand’s story.

Contact us today to learn more about how we can help you take your business to the next level.

By Published On: November 16th, 2022Categories: Capturely Blog, Product PhotographyComments Off on Editorial Product Photography Vs. Product PhotographyTags: ,
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