The Covid-19 pandemic has understandably put an abrupt stop to most social events over last year. As we are rounding off the first half of 2021, things seem to be returning to a relative feeling of normalcy, and I’m sure we are all itching to get back out and enjoy large gatherings, networking events, conferences, and conventions.
Navigating Conferences and Conventions in 2021
When planning for your company’s next conference or convention make the following crucial considerations.
Is your company looking to have the most popular booth at the venue?
Do you want to attract more people than your staff can handle?
Do you not only want your booth to attract the most volume but prioritize the most qualified leads and customers for better engagement and outcomes?
Do you want more meaningful post-conference follow-ups?
If you answered yes to any of these questions and on a budget, then you definitely won’t want to miss out on how you can improve your company’s exhibit booth ROI with a VIP Headshot Experience with Capturely business headshots.
Before we move into details, you might be wondering who we are?
Who we are | Capturely Corporate Photographers
Capturely is a mobile on-demand photography service that produces professional imagery designed to help our clients get noticed. We believe visibility leads to opportunity and we provide an enjoyable professional image experience that brings you into focus, in order to set your goals into motion. The Covid-19 pandemic has understandably put an abrupt stop to most social events over last year. As we are rounding off the first half of 2021, things seem to be returning to a relative feeling of normalcy, and I’m sure we are all itching to get back out and enjoy large gatherings, networking events, conferences, and conventions. promise to provide our clients with useful imagery(business headshots, video, etc.) that prioritizes usability. The experiences we provide aren’t just transactions, but opportunities to empower, embolden, and advocate for our guests.
Capturely Vip Headshot Experience: How It’s Done.
Gone are the days of being at an exhibit booth and experiencing a feast or famine. The rush of people and the fear of missing the big fish or the important connection make your whole trip worthwhile. We fully understand this pain and want to help relieve it. While it might seem like a difficult undertaking, we have built a process that works very effectively.
The Capturely strategy provides your team with 5 metrics-based touchpoints in the event process; extending the one-off introduction to a purposeful follow-up strategy that builds relational capital over weeks. (3 during the conference/event, and 2 post-event). Keep reading down below to see exactly how these interactions are made.
Pre-conference headshot invitations: Send attendees the ability to register for a limited VIP headshot experience at your booth. The anticipation gets them excited and they come to your booth ready for the camera!
Sign up during the conference: Attendees can register to get their headshots taken at one of several iPads located at your discretion.
Managing booth traffic: You will have a dedicated Capturely VIP host to help your team manage the flow of traffic to your booth. Your team members will be able to review the check-in list that ensures we prioritize our callbacks for headshots.
We pride ourselves on getting the right people to your exhibit booth and a steady flow of traffic so the experience is enjoyable for staff and guests alike.
By collecting key data points in the check-in process, your team members can be paired to the right Title/Role or Company targets they need to meet with most.
On-Site Guest Experience: Once your guest is texted their photographer is ready and to check-in at the green room for the final touch-up, your team member will have 3 to 5 minutes of uninterrupted time they can chat with guests as they get ready for their picture. They might also have a minute or two after their image to get guest feedback and to let them know they will follow up with them with access to their gallery of images.
After the show: Within 5 business days of the show, we send a link to your guest gallery of headshots. During this touchpoint, your team can be copied on the email.
You can also offer the gift of retouching or other specialty photo finishing services.
ROI with Corporate & Convention Photography
Capturely provides a turnkey engagement opportunity allowing you to pair your key team members with their ideal contacts in a relaxed, fun, and memorable environment.
The VIP Headshot Experience is customizable to your next conference or event.
The Capturely process takes the guesswork out of awkward introductions and replaces gimmick giveaways with a connection to a moment that will have social media staying power.
Professional headshots on average are used for 2 or more years on social media, and when done well, improves the numbers of meetings that are kept, the number of calls that are picked up, and the overall confidence customers have in your brand.
The average professional headshot costs between $200 and $400 so the perceived value of this offer is through the roof compared to coffee mugs, pens, and raffle gift cards.
We never see an issue with getting people, or fostering meaningful conversations, our issue is trying to get as many key targeted prospects or customers as possible. The best problem to have!
Key Takeaways and Benefits | Corporate Business Headshots
Does it sound too good to be true?
It’s simply the Capturely way. Here are all the benefits of working with Capturely to enhance your conferences and conventions.
Become the talk of the show with a VIP headshot exhibitor experience.
Attract more people to your exhibit booth than you can handle.
Prioritize the most qualified leads and customers for better engagement and outcomes.
Improve conference ROI through a more meaningful post-conference follow-up.
Take the stress off your team with a proven turnkey system.
Maximize every sales opportunity with automated post-sales engagement.
Build strong relational capital key customers through a VIP Headshot experience.
Receive complete tracking and touchpoint visibility for every step of the process.
Tracking and data-driven results delivered in CSV format.
Make it Your Own with Branded Corporate Headshots
At the end of the day, your company’s unique flavor is what will make it a wild success. Conceptualizing and executing this in the form of the VIP Headshot Experience is one of our favorite parts of the process. Connect with one of our professionals, and allow us to be a part of achieving your goals and voicing any concerns you may have about your company’s next conference and convention. We believe that you deserve nothing but the best and we’ll ensure everyone else is talking about how your booth was a wild success.
siradmin2021-07-19T16:05:14-04:00July 20th, 2021|Comments Off on The Importance of Brand Story & How to Effectively Tell it in 2021
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